Research by leading small business lender OnDeck Australia has dispelled the myth that the festive season is a sales bonanza for the nation’s small businesses.
Among 500 small businesses surveyed by OnDeck, just one in five (22%) said Christmas is a peak revenue period.
Drilling down further into OnDeck’s findings, only one in two (49%) small retailers point to the festive period as a critical sales period.
OnDeck Australia CEO Cameron Poolman suggests five ways small businesses can maximise the festive season’s trading potential and minimise the costs.
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