Communications specialist agency bucks the trend of scaling back staff during COVID-19
Communications specialist Corpwrite Is no stranger to challenging times.
As Director and Co-founder Anthony O’Brien explains, “Myself and Chris Walker set up the business in 2008 – just as the global financial crisis was kicking in. Several years later, as the business was really starting to ramp up, Chris was diagnosed with cancer, and was forced to take a backseat in the business to focus on his health.”
Sadly, Chris passed away in 2016. But despite the setbacks, Anthony was determined for Corpwrite to reach its full potential.
“What I took from those tough times was a really clear sense that a small business can get through some tremendous challenges. But it’s up to you – as the owner – to take charge of that survival process. You can’t simply hope the situation will turn itself around.”
It’s a view that has seen Anthony wheel into action since the arrival of COVID-19. He and his team have hit the phones re-connecting with past clients and continuing to make regular contact with existing clients including OnDeck, Raine & Horne, Money magazine, Herbert Smith Freehills and Community First Credit Union.
“We’ve added to our line-up of talent, so instead of focusing largely on written content, we now produce webinars, websites, podcasts and videos.”
Importantly, Anthony has demonstrated Corpwrite’s ‘can-do’ approach by expanding into services that the company hasn’t traditionally offered. This has meant growing its team.
Bringing extra talent on board during a downturn can be risky, but it’s a strategy that has paid off for Corpwrite. “Already our newest team member, who is very skilled with visual design, has produced some outstanding work for our clients, and we’ve been able to deliver on a more diverse array of projects. This is supporting revenue growth – and giving the whole team a chance to be engaged with a more diverse array of projects, which is exciting for everyone and good for business.”