Aussie! Aussie! Aussie!
The 2024 Olympic Games have well kicked off in Paris! Australian’s are get excited and want to get involved, so now is a great time for your business to take advantage of an uptick in consumer sentiment.
Whilst the men’s Australian Rugby Sevens team placed 4th over the weekend, it’s now over to the women’s team who are heavy favourites to win the Gold. We’ve also passed the baton to a former Captain of the Australian Rugby Sevens team and OnDeck’s very own Head of Partnerships, Nick Reily (pictured above), to help gather some insightful marketing tips you and your business clients could take advantage of during the Games season!
Consequently, Nick has first hand experience in sporting fever, playing at major sporting events including the famous Hong Kong Sevens and the 2006 Commonwealth Games in Melbourne, alongside fellow rugby greats like Matt Giteau and Lote Tuqiri.
So, here are six ways Nick believes your broking business – and small business clients – can capitalise on the Olympic buzz, while it lasts!
Marketing strategies that can win you Gold!
1. Theme up your premises
You don’t need to run a sports store or a gym to capitalise on the Games, instead, think about giving your business premises an Olympic makeover, like some decorations, maybe green and gold themed uniforms or accessories for staff, or a big screen instore so customers can keep tabs on the latest results.
2. Offer products geared towards the Olympics
Talk to your clients about adding a few products fit for an Olympian to their line-up of inventory. In addition, Aussie flags, green and gold clothing and other themed items tend to sell well during events that stir up national pride.
If some of your clients are food or beverage outlets, you could encourage them to consider drumming up a few new menu options with an Olympic flavour, like the ‘gold medal burger’, or the ‘marathon milkshake’. Moreover, they can share news of their limited-time products on social media.
3. Use Olympic-themed marketing slogans.
There are so many fun and interesting marketing themes that businesses can tap into during the Games no matter whether they’re in finance broking or hospitality. For example, slogans like ‘Skate in for savings’ or ‘ Final lap discounts’ can let your business share the Olympic spirit and turn a few heads at the same time.
4. Ramp up your social media content
Research suggests around 70% of Gen Z sports fans[1] will be checking out the Games on social media as a way to instantly share views with other sports fans. Simultaneously, brokers and the small businesses they partner with can capitalise on this attention by ramping up social media activity.
5. Tap into fast funding to make it happen
The Games will see plenty of records broken for speed and agility, and that’s something OnDeck specialises in.
Our unsecured Lightning Loans for $10,000 to $250,000 can give your small business clients access to fast finance to share the sporting spirit.
And when we say ‘fast’ we mean it!
Businesses can apply online with OnDeck using just six months’ worth of business bank statements. Then, we can provide a decision in as fast as 30 minutes (on loans up to $175k). And once approved, a small business client can have their Lightning Loan funded in as fast as 2 hours.
For more complex funding needs, Lightning Loans® Plus can offer up to $250k, and can be completed in as fast as one business day.
6. Know the rules of engagement
Although your business, or your clients’ enterprises, may be keen to join the Olympics conversation with promotional materials, content or events, there are protocols to be aware of.
Strict rules apply to the use of the Olympic brand, aspects of which are protected by international intellectual property rights. Hence, the International Olympic Committee (IOC) has firm guidelines around the use of the Olympic brand for commercial purposes[2].
Protected elements, which are restricted to the IOC and official Olympic partners include:
- words and phrases, like ‘Olympic games’, ‘Olympic torch’ and ‘Paris 2024’
- logos and emblems, like the Olympic rings
- certain footage and images.
Therefore, be sure to check the official information to ensure you are following the rules and encourage your clients to do likewise. In addition, the business.gov.au portal is a good source of information on Olympic branding.
Ultimately, businesses that get this right could be on track to bringing home gold in the weeks ahead.
Are your clients looking for super-fast finance to make the most of the Olympics?
Talk to OnDeck direct by calling us on 1800 676 652 or visit www.ondeck.com.au/partner to find out more about our turbo-charged finance. We’ll sprint in to deliver the funding your clients need.
Important: This information has been prepared by OnDeck Capital Australia Pty Ltd ABN 28 603 753 215 (“OnDeck”) for general information purposes only and does not constitute financial advise. Content may belong to or have originated from third parties and OnDeck takes no responsibility for the accuracy, validity, reliability or completeness of any information. Information current as at July 2024. Please consult with a qualified financial advisor for advice specific to your situation.
[1] https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/
[2] https://business.gov.au/news/marketing-and-the-2024-olympics-know-the-rules
